If you find an online ad that has been running for a long time, there’s a good chance that it’s delivering great results. One step you’ll want to focus on is adding ‘negative keywords’ to your campaign. r/PPC. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. His work has been seen in Business Insider, Playboy, and Huff Post. Bing has ad tools that allow you to assign campaigns to different time zones, search partner targeting, and search demographic targeting. The above statements, and everything else that is mentioned in the graphic, indicate that Bing is not a marketing channel you want to ignore. The search engine will then evaluate which ads best match the searcher’s intent for the keyword and rank the ones they believe will meet the searcher’s needs. If you’re interested in creating your own Bing Ads campaign from scratch, move onto the next step. You’ll then be taken to the “Choose Import Options” page, where you can choose the following: You can also schedule when you want to import your data. To create a Bing Ad account, you first need to have a Microsoft account. Choose the Google Ads campaign you wish to import into Bing Ads. We’ll also take a look at the pitfalls you’ll need to look out for, too. Please share below! ’ is something that your ad campaign would benefit from. But obviously there are some differences between the two platforms. This is where conversion tracking will be important. You now have the option to set up a campaign. To help exemplify the above point, Bing tells the story of someone who wants to sell ‘model toys.’, The person in the story selected the keywords ‘model toys’ and ‘model kits,’ when running their ad campaign. You just have to visit the website and create an account with bing. If you don’t use Bing Ads, you’re potentially letting a lot of money fall by the wayside. The keyword planner is very similar to the keyword tool you’d use for AdWords in developing ad text. There’s also the option of finding keywords by entering in a, ‘website URL.’. Once you add your payment information, you’re done. Previous success story Next success story. Banner/display ads on the Bing Content Network? Type refers ‘Match Type,’ and reflects the circumstances in which your keyword will be shown. Google Ads, Facebook Ads, Bing Ads, and most other other advertising … Press J to jump to the feed. Archived. With each keyword, you’ll have the option to select their Match Type and Bid. What website should we analyze? And, if they click on an ad for model ships or boats, they should be taken to the ‘model ships’ page. In doing so, you’ll likely discover some keywords that are generating a lot of clicks, but have yet to produce any meaningful returns. What's your phone number? If that’s not the case, however, then just leave the settings as they are. How to Create a Microsoft Advertising Bing Ads Campaign When you first log into your Microsoft Advertising account, you’ll immediately see the ads dashboard. Microsoft adCenter ad groups advanced settings . Import your Google Ads campaign (optional) At this point, you’ll have two options: Import data from … With it, you’ll be able to gather data on keywords straight from the search engine your users will be using (i.e., Bing). You can bid your ad for Search or Content or both networks. Step 1: Create Your Bing Ads Account Head over to Bing Ads and create an account. Google has Bing beat when it comes to traffic by a long shot. Doing so led to an upturn in clicks according to conversion tracking. What’s most interesting is that Bing claims to reach 56 million searchers who are not reached on Google. FAQ. I’ve explained here and here, how you can create a great Search Text Ad. To get started, click the “Create campaign” button in the top left corner of the campaigns table. Go to your Bing Ads dashboard and click on ‘Create Your 1st Campaign.’. For now, however, you’ll want to skip this initial set up phase, as it can help to do a little bit of legwork before you set up your campaign to give yourself the best edge for a high quality score. This link will lead you to the place where you can effectively do so. What's your yearly revenue? Congrats—you just created your very first Bing Ads campaign! Again, this point can be expressed using the story, told by Bing, that describes the individual who is selling ‘model toys.’. You’ll be able to gain potential keyword ideas by entering in either your products or service, landing page URL, or product category (or any combination of the three). So, in this post, I’m going to cover how you can make a change and finally setup a Bing Ads campaign. You can also take a look at what marketers in other sectors are doing, too. Here is what my conversion tracking looks like. These keywords generated a lot of impressions, but lead to a low number of clicks – suggesting the keywords targeted weren’t relevant enough. Press question mark to learn the rest of the keyboard shortcuts. Close. Here you need to provide an initial keyword or phrase that is related to your offering. Once you provide all of that information, agree to the terms of service and click Create Account. But, there’s a good chance that you haven’t tried Bing Ads, yet. Upon completing the search, I’m presented with ‘Ad Groups’ that represent topics I can focus my ads around. That means that there’s a lot of people using Bing every single day—the same people who could be looking for your products or services. Based on specific keywords, you can then create and tailor your ads, and select exactly how much you’d like to pay for those particular keywords. You’ll find it under Tools in the main dashboard after creating an account. Using this tool is not too different from what we covered above. 5. As you might’ve guessed, the keywords that you select will have a massive impact on your ability to create campaigns that will generate a positive ROI. It is the default Windows search engine on hundreds of millions of Microsoft products. Dynamic search ads can only be created within campaigns that have a DynamicSearchAdsSetting. If you launch more than one campaign at a time it is convenient that you have everything very well organized. The best way to do this is to create a new remarketing audience in Bing and name it after the specific channel/source you’d like to target. This is key to tracking ROI. © 2020 Hootsuite Inc. All Rights Reserved. Bing network. 5. There’s also a feature called ‘Advanced location options.’ No, I have enough traffic. I can also click on a tab, called ‘Keyword suggestions,’ in order to identify individual keywords that might be worth targeting to improve my quality score. If that’s not the case, however, then just leave the settings as they are. Yes, I want more traffic In fact, they can be a very powerful way to increase leads and sales for your business. Posted by. These are similar to AdWords Search Campaigns, in the sense that you’re going to be bidding on keywords that will trigger the display of your Bing ad. To make the setting up process easier, here is a step by step process to follow. You’ll never know how well they can work for you if you never try! My only question is, will it be yours? The most interesting columns are those related to CTR and average CPC, as these columns let us know which keywords generate a lot of relevant clicks and at what cost. Once a user clicks on your ad and goes through to your site – that’s when you pay. There are five different match type options. Go to your Bing Ads dashboard and click on ‘Create Your 1st Campaign.’ You now need to give your campaign a name and set a campaign budget. Tony is a freelance journalist and content marketing consultant. You have the option here of selecting the ‘Type’ and the ‘Bid.’. Let’s take a look at each using our “How to get out of debt” keyword example: Different match types will cost different Bid amounts. If you want my team to just do your marketing for you, How to Setup a Bing Ads Campaign – The Right Way, What’s most interesting is that Bing claims to reach, In fact, Wordstream has reported that they’ve experienced a, As I’ve covered before, it is important that you focus your campaigns around keywords that represent ‘commercial intent.’, These keywords are more expensive than other ‘types’ of keywords, because there is more competition among the ad group who want to bid on those, This is because these keywords provide better conversion rates, as the people using those keywords are, The most interesting columns are those related to CTR and average CPC, as these columns let us know which keywords generate a lot of, of someone who wants to sell ‘model toys.’. Throughout this post, we’ll take a look at what matters most, when setting up a campaign on Bing. Digital marketers need to conduct smart keyword research, then bid and purchase ads for those keywords. , how you can create a great Search Text Ad. If it’s a PPC ad, they wouldn’t keep spending their budget on something with a low quality score. Head over to https://bingads.microsoft.com and create an account with Bing.Â. From here, you’ll need to enter the account name and password for your Google Ads account. Click either Import or Schedule. You may also choose to import a cabin that you are already running on AdWords. Through Ads on Bing, businesses can advertise on Bing, and partner platforms including Yahoo and AOL. These Product Ads appear on the righthand side of Bing’s SERPs, apart from the natural search list When it comes to paid ads, these locations might include AdWords, Facebook, LinkedIn and, surprisingly, even a Bing ad. Here, you can create, manage, review, and edit both your search and audience ads. Free to use. When advertising on Bing, you’re going to be running Bing Search Campaigns. You’ll then eventually see the screen below. In addition, set the audience ads bid adjustment to indicate whether you prefer audience ads for the campaign or ad … Just enter in a keyword that represents ‘commercial intent,’ and then let the tool do all of the heavy lifting. If you want to get better at writing ad text, you can study what is working for other advertisers in any online ad they promote. Once you find the right keywords, then you can start to build your campaign. He is the co-founder of NP Digital and Subscribers. Bing publishes search ads on domains that show content relevant to specific countries/regions in a specific language. What’s your email address? You can set your start and end dates for your ads here. Of course, the true cost of your ad depends on the keyword you’re bidding for. In addition to the sponsored listings on the Bing Shopping Tab, we’re excited to announce the availability of free Product Listings, which allow you to show your product offers for free on the Bing Shopping Tab starting in the USA and soon rolling out to other markets — United Kingdom, Canada, Australia, France, and Germany.